File Name: made to stick why some ideas survive and others die writer.zip
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Effective leaders need to be effective communicators. Would be a great read for anyone in marketing or those who do a lot of public speaking. Provides a memorable way to be more effective when sharing ideas. I selected this book because it sounded like it was inspired by tipping point. Unfortunately, it did not live up to Malcom Gladwell's work. It is possible that buisnesses would find some of the exercises helpful. As a teacher, the book did not help me write lessons that stick with kids any more than what I already was doing.
Decades of work in poverty alleviation, human rights, school reform, and climate change have taught us that the worlds we inhabit, and the goals that we set for ourselves, are anything but simple. Simplicity is the antithesis of effective. It ignores the need for comprehensive solutions. Simplicity leaves me pining for a matrix. The first slide of his presentation was a field of black with a sentence in white, save one or two carefully chosen words in tangerine.
Start growing! Boost your life and career with the best book summaries. Here we go! Ever heard of the curse of knowledge? When a person shares an idea , he has all the information behind that other people do not have access to. The first group has to listen, while the second one has to beat a rhythm of a known song. When one person is beating the rhythm , and the other has to guess what the song is, rarely the person who hears the beat knows what the song really was.
(Or, to put it another way it needs to be both compact and profound.) For example, a newspaper editor liked to have his paper strongly - and only - reflect local.
Jan 09, Minutes Buy. Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped… More about Chip Heath. He lives… More about Dan Heath. Find books coming soon in
Less vaguely speaking a cardinal Curse of Knowledge sin according to the Heaths , for me personally as a YouTube content creator this means crafting my videos in a way that will not only grab attention in the first ten seconds crucial but will also honestly communicate a facet of effectively learning English that will be taken to heart, perhaps remembered at first because of its emotional appeal but later because it works for the viewer - meaning it was translatable. As a side note, I played the Tapper-Listener game with my wife and some friends and we were all fascinated. What a transfixing and powerful example of the Curse of Knowledge. This was almost certainly the greatest takeaway for me. Goodreads helps you keep track of books you want to read.
By reading a book, you consume a huge amount of research in a relatively short amount of time, and it is one of the best ways to improve your skills. The only problem is that there are a lot of Business Books in the market and there are much more to come. Well, that is exactly what we did!
The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point , seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends , such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines , "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application.
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Конечно. Он работает уже шестнадцать часов, если не ошибаюсь. Чатрукьян не знал, что сказать. - Да, сэр. Шестнадцать часов.
Откуда вам это известно. - Это не имеет отношения к делу. Нуматака выдержал паузу. - А если мистер Беккер найдет ключ. - Мой человек отнимет .
Они работали. Сьюзан буквально онемела, когда эта страшная правда дошла до ее сознания. Северная Дакота - это Грег Хейл. Глаза ее не отрывались от экрана. Мозг лихорадочно искал какое-то другое объяснение, но не находил. Перед ее глазами было внезапно появившееся доказательство: Танкадо использовал меняющуюся последовательность для создания функции меняющегося открытого текста, а Хейл вступил с ним в сговор с целью свалить Агентство национальной безопасности.
Сьюзан ни слова не сказала об истинной причине своей беседы с Дэвидом Беккером - о том, что она собиралась предложить ему место в Отделе азиатской криптографии. Судя по той увлеченности, с которой молодой профессор говорил о преподавательской работе, из университета он не уйдет. Сьюзан решила не заводить деловых разговоров, чтобы не портить настроение ни ему ни. Она снова почувствовала себя школьницей.
Что. - Местная валюта, - безучастно сказал пилот. - Я понимаю.
Она хорошо понимала, что в отчаянной ситуации требуются отчаянные меры, в том числе и от АНБ. - Мы не можем его устранить, если ты это имела в виду. Именно это она и хотела узнать.
Протерев глаза, она натянула на плечи одеяло и прочла: Моя драгоценная Сьюзан. Я люблю .
Made to stick: why some ideas survive and others die / Chip Heath & Dan Heath p. cm. As the editor in chief of Thinkwell, Dan had to work with his team to de-.