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Advertising And Sales Promotion Notes Pdf

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We have updated all the necessary books and Study materials which will be required at the time of preparation. In this article, we are concentrating on the subject Advertising and Sales Promotion.

Sales promotion is defined as activities which include advertising and publicity aimed at stimulating consumer purchasing and effective selling by dealers. Sales promotion includes free samples, a premium on sale and dealer incentive, contests, fairs and exhibitions, public relations activities, etc. Sales promotions are those activities, other than advertising and personal selling that stimulate market demand for a product.

UGC NET Study Notes on Sales Promotion

Sales promotion refers to the activities which supplement and co-ordinate personal selling and advertising to attract customers to buy a product. Sales promotion methods include displays, demonstrations, expositions, exhibitions and other non-recurrent selling efforts which aim at impelling spot buying action by prospective customers. Sales promotion, as part of the total distribution system, plays a vital role in inducing the consumer to buy your product. Sales promotion covers so many activities that it is difficult to define it precisely. Sales promotion devices can include premiums, coupons, contests temporary price reduction, free goods, letters to trade, literature, educational material, displays and trade shows.

Some sales promotions are aimed at customers, and others are targeted at intermediaries and at the firm's sales force. When undertaking a sales promotion, there are several factors that a business must take into account:. Sales promotion techniques are used to achieve the objectives that are as follows:. The techniques of sales promotion used by firms are discussed as under:. The product is offered at a price that is lower than the normal price.

Advertising and sales promotions are two of the key components of a business, but they are distinct concepts that people often misunderstand. Advertising promotions are done to build brand image, and the results become apparent though the passage of time. Sales promotions are much more immediate and focus on getting revenues into the business bank account right now. Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors are offering. In most instances, businesses will use advertising as a means of expressing the unique selling proposition that makes their products and services superior to those that their competitors sell.

Sales Promotion: Meaning, Definition, Objectives and Importance of Sales Promotion

Marketing is the process of maximizing the profitability and sales of the organization by identifying the needs and wants of the customers and convincing them how they can fulfill their needs though our product. Past Marketing: In past advertisement used to be done on the mass media like televisions, newspapers, etc. Mass media was very popular and useful as the marketing medium till late 80s but after that it lost its grip. Now, the emergence of new technology, the growth in the internet usage, rapidly changing environment, changing way of communications, fragmentation of mass markets, growing economies, and globalization has changed the overall marketing to use different other communication mediums and techniques with the old ones newspapers, TV, Radio, etc. These new techniques are as follow:.

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix , which includes the four Ps, i. Promotion is also one of the elements in the promotional mix or promotional plan.


of activities other than personal selling, advertising and publicity which stimulate traffic police is also using this theme in their notes of caution i.e., life is short.


Promotion (marketing)

All the students who are doing MBA, the following notes will help fast understanding of the fundamentals of Advertising and Sales Promotion. The core courses in an MBA program cover various areas of business such as accounting, finance, marketing, human resources, operations, and statistics, etc. Advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that help to sell products, services, ideas, and images, etc.

Затуманенные глаза Беккера не отрываясь смотрели на торчащий из двери кусок ткани. Он рванулся, вытянув вперед руки, к этой заветной щели, из которой торчал красный хвост сумки, и упал вперед, но его вытянутая рука не достала до. Ему не хватило лишь нескольких сантиметров. Пальцы Беккера схватили воздух, а дверь повернулась.

Sales Promotion in Marketing

Далее в заметке сообщалось, что, хотя алгоритм вызвал громадный интерес в Японии, несколько американских производителей программного обеспечения, прослышавших о Цифровой крепости, считают эту информацию нелепой - чем-то вроде обещания превратить свинец в золото. Формула, утверждают они, - это мистификация, к которой не следует относиться серьезно. - Аукцион? - Сьюзан подняла .

 Не волнуйся, приятель, ей это не удалось. У тебя скверный вкус на ювелирные побрякушки. - Ты уверен, что его никто не купил. - Да вы все спятили.

 Подождите! - закричал Ролдан.  - Не надо впутывать сюда полицию. Вы говорите, что находитесь в центре, верно.

Она с самого начала возражала против его кандидатуры, но АНБ посчитало, что другого выхода. Хейл появился в порядке возмещения ущерба. После фиаско Попрыгунчика.

Голос был странный, какой-то сдавленный: - Adonde file. Куда он поехал? - Слова были какие-то неестественные, искаженные.

Она повернулась к Стратмору, оставшемуся за дверью. В этом освещении его лицо казалось мертвенно-бледным, безжизненным. - Сьюзан, - сказал.  - Дай мне двадцать минут, чтобы уничтожить файлы лаборатории систем безопасности. После этого я сразу перейду к своему терминалу и выключу ТРАНСТЕКСТ.

На мгновение она словно приросла к месту, не зная, куда бежать и что делать. Интуиция подсказывала ей спасаться бегством, но у нее не было пароля от двери лифта. Сердце говорило ей, что она должна помочь Стратмору, но. Повернувшись в полном отчаянии, она ожидала услышать шум смертельной борьбы на полу, но все было тихо. Все вдруг сразу же смолкло: как если бы Хейл, сбив коммандера с ног, снова растворился в темноте.

Убийцы там уже не. Подъехал полицейский на мотоцикле. Женщина, наклонившаяся над умирающим, очевидно, услышала полицейскую сирену: она нервно оглянулась и потянула тучного господина за рукав, как бы торопя. Оба поспешили уйти. Камера снова показала Танкадо, его руку, упавшую на бездыханную грудь.

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