File Name: advertising and sales promotion techniques used by big bazaar .zip
Submitted to the Everonn Global School of Business, Chennai in partial fulfillment of the requirements for the award of the degree. This report has not been submitted earlier either to this University or to any other. Taruna Rawal I assert that the statements made and conclusions drawn are an outcome of the project work. Where I got the opportunity to undertaken the project. I am also thankful to Mrs. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work. The study of any subject is made by examining it in an organized fashion.
Customer Acquisition simply put refers to the gaining of new customers for the company. For the acquisition of new customers for the company a customer has to be heavily persuaded to buy the new product or service which is offered by the company. All companies and organisations first consider the cost of acquiring customers based on how much value would they bring to the specific business. The Big Bazaar group employs various customer acquisition tactics by which it acquires customers. Big Bazaar is one of the biggest supermarkets in India.
Show all documents Big Bazaar , a part of the Pantaloon Group, is a hypermarket offering a huge array of goods of good quality for all at affordable prices. Big Bazaar with over 50 outlets in different parts of India, is present in both the metro cities as well as in the small towns. Big Bazaar has no doubt made a big name in the retail industry of India, moreover shopping here is further made a memorable experience with the varied rates of discounts on products as well as discount vouchers available in a variety of amounts, like INR , INR , INR , INR and INR on all Big Bazaar products and accessories. Wal-Mart is considered evil in the US and some cities do not even allow Wal-Mart to set up shops within their limits.
The objectives of a sales promotion are to increase consumer demand, stimulate market demand, and improve product availability. Sales promotional tactics include contests, coupons, freebies, loss leaders, point-of-purchase displays, premiums, prizes, product samples, and rebates. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Coupons : The distribution of coupons is a common sales promotion tactic to encourage customer sales. Sales promotions can be directed to consumers, sales employees, or other retailers. Sales and coupons are some of the most common sales promotion tactics to stimulate interest and encourage consumers to purchase products. Reward programs focus on customer retention and repeat purchases, awarding customers points, miles, or credits for purchases and future redemptions.
Big Bazzar Project Report - Free download as .rtf), PDF File .pdf), Text File .txt) or ADVERTISING AND SALES PROMOTION TECHNIQUES USED BY Security check: At each exit of Big Bazaar, they use alarm systems or.
Embed Size px x x x x Industrial training is an integral part of any Post Graduate Diploma in Management program and for that purposes I had joined a company what else can be as good as Pune Central. I take the opportunity to express my gratitude to all of them who in some or the other way helped me to accomplish this challenging project in Pune Central.
Industrial training is an integral part of any Post Graduate Diploma in Management program and for that purposes I had joined a company what else can be as good as Pune Central. I take the opportunity to express my gratitude to all of them who in some or the other way helped me to accomplish this challenging project in Pune Central. No amount of written expression is sufficient to show my deepest sense of gratitude to them.
Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. Sales promotion includes free samples, a premium on sale and dealer incentive, contests, fairs and exhibitions, public relations activities, etc. Download Share Share. Sales promotions have an important role in the marketing programs of retailers. Sales promotion strategies can be divided into three broad types. Gaining publicity through mass marketing strategiesand enhancing brand perception 4.
Introduction: SPSS as the statistical tool is being used to measure the effect. Advertising and Sales promotion is indispensable part of any Retail business. They help to entice the customers from local retailer of unorganized system to the big retail companies of organized system. In organized retail system sales promotion and advertising is even far more important because they need a big force to drag them into these giant retail stores. Big Bazaar has been using these promotional techniques since its establishment that helps it in maintaining as well as increasing its sales. It mainly counts on it sales promotion techniques and advertising that have always been unique.
Views 13 Downloads 0 File size KB. The brand now has an iconic status in the. Marketing is a comprehens. To sell the products to the customers a number of activities are being performed. This is called marketing and it is an important function.
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Technology has carried out his project work entitled " A Study on Effectiveness of. Advertisement and Promotional Offers at Big Bazaar" from 3rd January to Table showing whether the sales promotion activities helps to visit Big To know consumer perception towards the various promotional measures used by big bazar.Terrowsmerde 17.05.2021 at 08:17
This is the best questionnaire on the Internet for analyzing the Sales Promotion activities of Big Bazaar or any other retail stores.Jason B. 19.05.2021 at 14:46
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